Fashion has always constituted the concepts of trends and the hegemony instilled by fashion designers and companies alike. Sub-fashion will protrude from the ordinary, producing an alternative style that is directed towards a very specific audience. These styles clash against the norm, contributing their own unique blend of both fabrics and designs, shaping them into the very shibboleths that represent various subcultures.
Japan is known for its extensive styles of “kawaii” or cute fashion, meddling in pastels and cute images. These images are usually associated with cute animals, anime characters, and much more. Accessories are another contributing factor as people wear bracelets, earrings, and other unique jewelry.
Standard kawaii does not reign 24/7, as its darker complement hails in the deeper crevices of Japan, shocking common folk, and unsettling many more.
Enter Gurokawa: the response to everything that is cute, the “darker-kawaii”. Guro stands for grotesque, and the kawa means “kawaii” or cute. Instead of just cute animals patterned throughout garments, we have them with bloody eyeballs spurting forth from entire dresses, pants, and any other forms of accessories.
A macabre obsession with the dead is formed as gore adorns everything that is gurokawa fashion. This style does not merely belong to anyone, as only those who would dare step forth into the light, showcasing the horrors and grotesque ideals of a designer’s art, are able to stomach what this fashion entails.
Blood-stained leggings, accompanied by platform boots, lend every aspect of one’s outfit to the lethality of real-world objects; knives, razor blades, and everything that is sharp, gurokawa is not an opposition to running with scissors!
As a bonus, check out this music video from London-based artist Jazmin Bean. Bean embraces the Gurokawa fashion and pop music in a wonderfully morbid amalgamation of contrasting styles and visuals.
More Japanese Deep Dives
Hi fellow weirdos! Today we are discussing an obscure controversy that actually changed the whole Japanese adult video game industry. Dubbed “The Saori Incident” in the press, this 1991 affair… When we picture samurai warriors, images of honor, discipline, and fierce sword battles come to mind. However, there is a hidden and often overlooked aspect of samurai culture that was… Welcome, fellow weirdos, to another captivating exploration of Japanese culture. Prepare yourselves for a spine-chilling journey as we delve into a tale filled with possessed dolls, ancient curses, and the… Imagine yourself 12 years ago. You are an anime and manga fan who now has even more access to your favorite shows than ever before thanks to internet massification. Things…Japan Deep Dive: The Saori Incident
Samurai Fart Battles – The Lighter Side of History
Japan Deep Dive: Iki Ningyo, The Cursed Living Doll
The Year Manga was Banned (But Not Really): A Deep-Dive Into Bill 156
A.J Sunderland is a spooky child at heart from the Midwest. Their favorite books compromise of Battle Royale and anything the King has to offer. Besides writing, their other hobbies include cosplaying, music, and everything DIY.