Cweature Features – Newest Genre Label Company

Posted on by Jim Cox

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Waypoint Entertainment, a full-service production company that provides creative and financial services to their projects, has announced the new genre label Cweature Features (pronounced “Kwee-Cha Fee-Chas”). Helmed by industry veterans Ken Kao and Josh Rosenbaum, the label offers a collaborative sanctuary for filmmakers to create horrifying auteur content, supported by the expertise of its seasoned team. The launch follows Waypoint’s new slate deal with NEON which came about following their collaboration on the highly anticipated horror feature CUCKOO, which opened this past weekend.

“I am thrilled to finally announce Waypoint’s new evil sister company Cweature Features,” said Ken Kao, Founder and President of Cweature Features and Waypoint Entertainment. “We hope this new division will shake up the genre with daring and innovative projects that push the boundaries of what horror can be.”

The first film under Waypoint’s slate deal with NEON is Oz Perkins’ LONGLEGS—a commercial breakout and truly terrifying addition to the horror genre. Waypoint was so captivated by the film and its potential impact on the genre that they had NEON make it the inaugural project in their new slate. Released less than a month ago, LONGLEGS has already grossed $71 million USD globally, making it the highest-grossing indie horror film in the last ten years and the top-grossing, R-rated horror film of 2024. With the launch of Cweature Features, the company is set to make a significant impact on the horror scene, establishing a safe place for filmmakers to create twisted, genre-melding nightmares.

“The dark allure and possibilities within the horror genre have always been captivating, and now through the lens of CUCKOO, our passion has been reinvigorated for all things spooky,” said Josh Rosenbaum, Partner, and Producer of Cweature Features and Waypoint Entertainment. “Our excitement led to Waypoint’s desire to include NEON’s acquisition of LONGLEGS as part of our slate deal. We’re haunted by the idea of pushing the genre forward, aiming for an even crazier future of horror.”

The name Cweature Features has a personal origin story, inspired by Kao’s 6-year-old daughter and friends. After the children continually said the word “cweature” instead of “creature”, and did so with their (missing) toothy grins, Kao and his wife realized they resembled little “cweatures” themselves. This charming anecdote evoked memories of his childhood as well, where an early love for all things scary began. The new label embraces the idea that horror is an experience that transcends age, blending fear with fun and not taking itself too seriously. After all, sometimes the best scares are the ones that come with a wicked grin.

Waypoint Entertainment has already earned a stellar reputation with exceptional production credits, including two highly anticipated upcoming genre films, including Tilman Singer’s CUCKOO starring Hunter Schafer and Dan Stevens with NEON, and Leigh Whannell’s WOLF MAN with Blumhouse Productions.

Check out more information on Waypoint Entertainment here and Cweature Features here.

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